PRESS – GOLD COAST BULLETIN
1 JUNE 2019
‘THE Sanctuary Cove International Boat Show’s run as the only game in town is set to end in October when a new entrant makes its debut’
Unified Events, the subject of the Business Profile this week (P72-73), is organising a new expo at the Balmain Corporation-owned Horizon Shores Marina at Woongoolba for October 11-13 this year.
Unified Events director Kiara Sullivan said the idea behind launching the Horizon Shores Boat Show is to fill a gap in the market left by the demise of The Gold Coast International Marine Expo at Coomera in 2017.
“We had a lot of people who were upset after that show shut down a few years ago,” she said.
Ms Sullivan stressed that the show is not competing with SCIBS, which is very much a luxury event, and is instead aimed more at the “everyday person”.
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“The whole point of the Horizon Shores Boat Show at Jacobs Well is that it is more for the everyday person. It has boats for all budgets and it is family friendly. The demographic we are targeting is middle class. They still love looking at the super yachts…and may still go to SCIBS. But the point of our event is they can come along and actually find something that they want to buy.”
To that end at adult pass at Horizon Shores will be $15 compared to $25 at SCIBS.
Thirty per cent of the 120 exhibitor spots have been sold with some “big brands” to be announced soon, Ms Sullivan said.
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- Link: Click here for original Article
- Author: Kathleen Skene, Alister Thomson and Quentin Tod
- Media: Gold Coast Bulletin Business News
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